This season is to finally start sharing holiday gift guides! Finding special gifts for my close friends and family is one of my favorite things about this time of year. And there’s nothing better than shopping for a friend when you already know what that friend is into.
While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are typically a time of spending money on the perfect gifts for loved ones.
You can also read the best strategist gift guide online.
Here are our 9 tips for getting your product on the Christmas Gift Guide wish list:
1. send your product information to the right contact otherwise it will most likely get ignored
2. get in early! some magazines plan three to four months out for their editions
3. focus on what makes your product an exceptional 'must-have'
4. get some high quality product images taken and use catchy captions
5. include the product price, where it's sold and who it's aimed at in your media release
6. if you have more than one product to promote, create a quick reference guide table and group products e.g. "girls Christmas toys under $50"
7. nothing beats sending in a product sample to a specific contact. Send in your brightest product in nice packaging. Not only can they see your product in 'real-life', but often they want to take their own photo