Search Engine Optimization companies can create campaigns to give you a new direction and targeted and raise your company's profile online, all while maintaining your branding strategy. However, you will find that to get good results, long-lasting, you need to make big changes to your website, from adding a copy to change the code to tweak the design of the site.
If your internal resources are already strained to the breaking point, you might consider outsourcing your SEO efforts. The Professional SEO company you choose should have the capability to handle all aspects of the project with minimal involvement from your company to save time and keep your branding strategy remains intact.
Protect your time
The SEO company should respect your time by making resources available to handle scripting, implementation, and the main recommendations, some of the most consuming parts of an SEO campaign, so you do not need to do that. Although you may need to provide reference material about your branding strategy, and while you should always have an approval step for each milestone in your campaign, your company must be able to sit and relax while the SEO company to handles all the details.
Authorship
It is entirely possible that in-house marketing department you will not have the extra time needed to write optimized copy that will appear on your site. Your SEO company should have the resources available to deal with all copies, of a completely new page for updates of existing pages, as long as you can provide materials that accurately describe your products and services, as well as branding and marketing messages.
Keyphrase Recommendations
Many companies believe that they need to be more involved in choosing key phrases for their SEO campaign to keep the initiative by their brand strategy. However, you may be surprised to find that the customers' language and phrases that they find are not the same as you use internally. Your search engine optimization company should have the skills to do all the research on your behalf and present their results, which makes you just review and accept the results.