In this article, we share our top three tips for raising capital from investors in the family office. If you are looking to raise more capital through the extremely high net worth management industry, this is probably the most important article you have read this year.
Our top 3 FO marketing strategies:
1. Educational Marketing: This is the most overlooked and underrated capital-raising strategy. The best part is that it takes hard work, not capital, to perform well. We need brains, not muscles. Educational marketing is the use of whitepapers, books, speeches, articles, blogs, and newsletters to position yourself as an absolute expert in your niche, asset class, or investment strategy. You can also get more information about single family office in UAE via www.ubs.com/global/en/global-family-office/home.html.
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2. Personal Marketing: Face-to-face meetings cannot be emphasized enough. A face-to-face meeting is worth five phone calls. When you meet in person and make a good impression, people will remember you and help you for a long time.
3. Multimodal Marketing: This is the use of multiple marketing channels to reach your audience. To do this, first, try to get some sort of FO directory or database, then send marketing materials by mail, email, and then phone calls.
I hope these practical strategies and tips will help you improve your fundraising skills and potentially help you raise capital from family office investors.