In PPC marketing, you bid for the keywords and as soon as a keyword is queried on Google, the search engine processes the query and runs an auction, which determines each advertiser's ad position and CPC.
When someone clicks on your ad, you pay the CPC out of your budget. Once all of your budgets are used up, Google will stop your ads until your refill the fund. You can also look for the best PPC marketing solutions through various websites.
Image Source: Google
Advantages of PPC advertising:
Because it is too expensive, most businesses cannot rely on PPC advertising alone. But pay per click plays several important roles:
Campaign and issue-based traffic: When you're launching a new product, PPC is probably the best way to bring buzz to the market. You can get started in 24-48 hours and change text ads even in the middle of a campaign. This makes it easier for you to correct your message within a certain timeframe.
Offer a direct response: if you're selling a product or service that you can buy once a prospect visits your website, PPC can be a powerful tool. Online stores are a great example of this. Since every click generates a real lead, it makes sense to spend money to increase the number of clicks.
Niche flexibility: If you want to generate traffic for certain keywords, PPC can often send you lucrative bids. For example, "online shoe store" is an expensive buzzword, but "men's leather shoes" due to less competition can be good business.